My name is Rinat De Picciotto and I am an interdisciplinary creative working with a background in both psychology and design. Seemingly a curious combination, there are many overlaps between the two as they both attempt to understand individuals and their behaviour in different ways. At the core of both disciplines lies empathy — that ability to connect and take on the perspective, thoughts and feelings of another. Utilizing this core principle to understand people, issues and problems, I use communication design to expand awareness, create understanding or engage in conversation and action as a way to effect positive change.

I work primarily with charity, nonprofit or public organizations that align with the values of building compassion, transparency and inclusion with the aim of creating positive social impact and innovation.

I love

Design

Whether print or digital design, I use a process-focused approach to finding appropriate solutions to communication challenges.

I create

Strategy

Based on research into current needs and ongoing challenges and an assessment of users’ behaviours, along with a number of other steps that combine with design language and thinking.

my passion is

People

Through a process of collaboration, I work with clients whose aims are to tackle the different social challenges we face with the ultimate goal of improving people’s lives.

my work

Acknowledgements

I’m inspired by my

Clients